Packaging Design
CHALLENGE
Competition in the honey department is very limited, but very intense when trying to become the new face of honey. The most common package design is the typical, inviting “bear-shaped” bottle. This design has accomplished a well-known idea that has stuck in consumers’ minds for many decades. By using this idea as a baseline, Lotus has achieved a more unique way of thinking for our consumers.
I wanted to create a design that conveys the raw richness of the way Lotus honey is produced naturally while emphasizing its premium quality. The history and origin of this exponential sweetener has a strong influence of how Lotus comes to be and requires a new way of thinking through new authentic design qualities.
SOLUTION
The way Lotus delivers a new quality and premium feel is its personalization. The design solutions are achieved by connecting the idea behind the origins of honey itself with a new, modern-day style. This helps communicate the premium quality of our products. My package design holds a the idea of honey through a single, physical symbol. Lotus creates a more original feel for the pure association of where it comes from, which is the lotus flower from Egypt. Through research and the creation of an imported pure, organic product, Lotus can stand out from other traditional honey brands.
