Packaging Design – Protein Powder for Women
CHALLENGE
To design and produce unique packaging for fitness supplements and products that are less intimidating for women. These items include two flavors of protein powder, one flavor of BCAA energy supplements, and a branded water bottle/shaker. Each product is designed thoughtfully with relation to each other while keeping their own distinct look. This product line should be aesthetically pleasing to the eye without overwhelming the target audience with too much content. The logo and brand identity targets women who want to get fit and lose weight in a healthy and efficient way.
SOLUTION
The way Physique delivers a new, modern and sophisticated feel is its distinctive individuality and relatable design. The open white space with pink accent color contrast each other, giving the brand it’s own unique look. The abstract vectorization of a women’s torso continues throughout the brand identity to elude the fact that this product was made and targeted towards women. My design decisions of making the brand logo stand out makes Physique more memorable and distinct towards the idea of fitness and sustaining a fit, lean body that women strive for.
