CHALLENGE
My challenge for this piece was to design a simple, sleek home fitness app that was easily accessible and easy to navigate through. I wanted my users to have a very satisfying experience with the need of getting their workout in for the day as quickly and effective as possible. My brand “ula” is targeted towards women with busy, hectic lifestyles that need motivation to stay healthy and organized. “Ula” stands for upper-body, lower-body, and abs. It focuses on three different levels for each area of the body so that my user doesn’t work the same body part multiple days in a row. It is the most effective way to increase results in losing weight and gaining muscle. I have designed an app that is not only easily available, but it keeps my users organized with their own personal tracker so that they know which workouts they did each day. Video play-by-play keeps my users on track, going along with me as their trainer so that they don’t take extra breaks and benefits the most out of their workout.